BRAND STRATEGY, IDENTITY, & MARKETING
We build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression. No two brands are the same. Our approach to any two projects is built on a unique strategy to get results, and a purpose-built team of industry-specialist and category natives to make it happen.
Our brand strategy process begins with a thorough analysis of your consumer, competitor and your organizational capabilities. We amalgamate the three to identify Brand value proposition that helps you be relevant and differentiated in the marketplace. Post that we help you build and communicate your Brand Story.
The best brands are simple ones
Today’s consumer doesn’t just buy a brand, they join it. This is why the best brands are simple ones: they’re easy to understand and impossible to ignore.
As partner studio, everything we do is focused on helping brands simplify and clarify who they are and what they stand for. From strategy to activation, we collaborate with our partners to craft the content, moments, and messages that build modern brands, and express them clearly, authentically, and in unexpected ways.
We come together to first understand a brand through research, second to partner with its team to position and plan its ambition, and third to create a strategy that makes it happen.
Branding is a creative process that turns a name into a personality, and a static idea into a living thing. Our work stands out and builds category leaders because we focus on what’s happening in culture.
We create original content that’s worthy of the brand, engaging audiences with video, photography, writing, and other categories from our multi-functional production studio.
Development is a crucial part of our overall creativity, contributing to brands and platforms with meaningful code. Development brings technology to people.
There are short fixes and there are powerful and permanent solutions. Adaption is key to building brands that continue to lead their categories.
INTEGRATED BRAND STRATEGY
The digital world is in a state of constant flux. In this volatile space, you must build a strong and steady brand image which also remains fresh and dynamic. EVYOM as your branding studio starts by understanding the market and your customers and takes a holistic approach towards building your brand. Our marketing plans are cohesive, transparent and effective.